As you start your real estate career, determining how to sell a wholesale property under contract can feel intimidating. There are tons of moving parts when trying to wholesale real estate without dropping the ball. Earnest money deposits, closing dates, and due diligence periods are all things you must stay on top of as you find a buyer to purchase the home. Certain buyers will request to walk through the property while others will demand a discount. Talk about stress!
To make your job easier, here are several actionable tips on how to sell a wholesale property that you have under contract and assign it to the right cash buyer.
What is Dispo in Wholesale Real Estate
Short for disposition, the term ‘dispo’ is commonly used when wholesaling real estate. It starts with a wholesaler getting a property under contract. Once the wholesale real estate assignment contract is signed by both parties, the wholesale can sell the property under contract. This is known as the dispo process.
Dispo = Sell
Large wholesaling teams have an entire position dedicated to this job. If a team is selling a large number of wholesale deals, it makes sense to have a person handling this entire process.
Dispo a Wholesale Property: What to Expect
When trying to dispo a house under contract, expect to negotiate with tons of professional cash buyers. Everyone – especially in 2025 – wants a deal when shopping for wholesale real estate deals. Strap on your negotiation pants when selling a wholesale property you have under contract. Once you work with repeat cash buyers, attempting to sell a wholesale property becomes easy. You’ll get better at negotiating with cash buyers over time. Hopeful wholesalers will also learn which pocket buyers prefer certain types of properties – this will make dispositions way easier in the future.
Sell Wholesale Real Estate in 4 Steps
1. Create a List of Buyers
You can build a buyers list for wholesaling by leveraging the internet. We outline these details in our comprehensive buyers list guide. Without a solid list, you will struggle to successfully sell wholesale real estate deals. Regardless of how low you get a property under contract, you will need a buyer to dispo it to.
2. Build Marketing Pieces for Wholesale Property
Head to the property and take photos of the interior. Ideally, take at least 1 photo of each room throughout the property. The more pictures you take, the easier it will be for buyers to determine if they want to buy it before walking through the property. You can take photos on your initial walk-through with the seller after asking their permission to do so.
Once you have the proper pictures of the wholesale real estate you are selling, it’s time to make the marketing pieces. Create a page on your website regarding the property under contract. Also, add all pertinent information regarding the property that cash buyers will want to know:
- Bedroom count
- Bathroom count
- Square footage of house and lot
- Zoning
- Occupancy
- Access
- Price
Disclaimer: make sure to follow the guidelines in your city and county when creating marketing pieces surrounding wholesale properties. Consult with a local expert in your area to learn what boxes you must check.
3. Blast Out the Wholesale Property Under Contract
Determine the method that you (and your cash buyers) prefer to communicate when it comes to selling wholesale real estate deals. Certain buyers will want a text. Others prefer email. If needed, do both!
Subscribe to the appropriate online tools to help you blast out your wholesale deals to your list:
- Email – MailChimp, Constant Contact, and WoodPecker are all tools that you can use to send bulk emails to larger lists. When you need to sell a property under contract, emailing the deal to a large list helps!
- Text – There are texting services that you can subscribe to that can help you send out multiple text messages to people that you know at one time. Make sure that you have these buyers permission first before blasting a text to them – the same goes for email.
After you blast out the wholesale property under contract to your list, follow up with interested buyers. Sometimes, you’ll need to resend the blast 2-3 times. Not everyone checks their inbox or texts right away. Giving them an extra nudge can help you sell a wholesale real estate deal.
4. Schedule Walk-Throughs
Not all buyers will require a walk-through. Additionally, not all wholesale properties will have the access available to allow walk-throughs. If squatters are occupying the property, you likely can’t get anyone in. Other properties are in such rough shape, like a fire-damaged home, that buyers won’t need to see the inside after seeing photos online.
You’ll need to work with the seller to coordinate showings. The easiest way to dispo a wholesale property through showings is to schedule them all in one day. Treat it like an open house, but for a wholesale real estate deal.
5. Negotiate
Negotiation is a huge component of selling a wholesale property under contract. Investors are sharp and will stick to their guns when making you offers. The best way to dispo a wholesale property under contract is by choosing the right buyer to work with.
Although a buyer may have a strong offer price, not all offers are made equally. Look out for things like:
- Contingencies
- Cash vs Hard Money vs Traditional Financing
- Track record of this buyer
Sometimes, choosing a buyer that you are confident can close is worth taking a lower price for. Would you rather the wholesale deal fall apart in the end because the buyer can’t perform? NO! Negotiate and trust your gut when trying to sell wholesale real estate to experienced buyers.
6. Sign Assignment Contract and Collect EMD
Once you agree on a price and choose a buyer, send them the assignment contract. Once they sign and submit their EMD (earnest money deposit), it is official. Time to celebrate! You can verify with the title company you use that the buyer has sent their EMD in.
7. Choose Closing Date
You’re ready to select the closing date and finish the real estate wholesaling process. Congratulations. Coordinate with the seller and buyer to find a closing date that works for everyone.
Review both contracts that you have to confirm who is paying the seller closing costs for the transaction. This is an important detail that you don’t want to mess up at the closing table. Staying organized, from start to finish, will make trying to sell a wholesale property under contract easy.
Fastest Way to Sell a Wholesale Property
Now that you have the entire step-by-step process on how to dispo a wholesale property under contract, it’s time to refine your business.
The fastest way to sell a wholesale property is by having pocket buyers. As you continue to dispo wholesale real estate deals more often, you will learn buyers’ preferences. Take note of who likes what types of properties, and where!
Then, the next time you get a property under contract, you know who to call. You can sell wholesale real estate much faster when you have buyers on speed dial. Learn what they are looking for and pivot accordingly when growing your wholesale real estate business.
This guide is meant for educational purposes only. It is not legal advice. Please consult with a real estate attorney to help you properly navigate wholesale real estate laws in your area.